If you’re including your headline over an image, make sure that your text can be read over the top of the image, too.Īnother typographic area to pay attention to is how type can be used to bring a reader into a story with different layout techniques. If you are using headlines or headings in your document, ensure that they’re large enough to be easily read and in a typeface that’s easy to read. There aren’t any hard and fast rules about what alignment should be used in specific situations you may want to experiment with both types to see which works best for your layout.ĭepending on the type of publication you’re working on, you may be incorporating headlines of some sort into your layout. Both alignment methods create a different feeling – full justification can be seen as a little more formal, while left alignment might be seen as a little more relaxed. There are two main ways of aligning paragraphs: using full justification or left alignment. Next, we’ll take a look at paragraph alignment. You’ll want to experiment with leading values, though, to find what works best for your publication. Sometimes, a smaller leading value than the default will make it easier to make it to the next line of text in small columns of body text. Typically, page layout programs set the leading automatically to 120% of the font size, but we can adjust that as need be. When working with leading, we’ll want to think about where the text is in our document, and ensure that the leading adjustments we make don’t make it difficult to find our next line of text. The A and V in AV are also pushed closer together, removing some unnecessary awkward space between the two letters.Īnother place to pay attention to spacing is between lines of text – that’s referred to as leading. If you look closely at the examples with tracking adjustments, you can see that the letters T and e in Teacher are closer together than in the example with no adjustments. Take a look at the following example to see kerning in action: This can especially be useful when there are two letters with an awkward amount of space between two letters, like the letters A and V, or an uppercase T and a lowercase e. We can also adjust the spacing between two letters, as opposed to all letters in a word – when we’re changing the spacing between two letters, that’s referred to as kerning. Following are some examples of different tracking values, to better illustrate how tracking works: Tighter tracking, or less space between letters, works well for larger font sizes, while the default tracking value for a font is good for body text. This can be used to help bring letters closer together in a headline, for example. First, we can adjust the space between all letters in a word by adjusting the tracking. We can adjust the spacing of our type in a number of different ways to change the appearance of our text and improve readability, if necessary. Spacing is another typographic area we’ll need to pay attention to. Using a serif font for body text with a sans serif font for subheads can add a little contrast to our text, and make our subheads stand out more, for example. No matter what font family you work with for body text, you should ensure you’re using a font that’s easy to read – avoid using more ornate fonts for body text, as it will make the text more difficult to read.Ĭombining serif and sans serif fonts can help add variety to our text. For digital documents, however, sans serif is often used for body text. Serif font is typically used for body text in print, especially for large amounts of text, as serif fonts are often considered easier to read when used for long passages of text. We can make use of both serif and sans serif fonts in our layouts. The following diagram shows this difference: Serifs are the small embellishments at the end of the stroke in a letter – if a font has these embellishments, then it’s referred to as a serif font – if it lacks them, then it’s referred to as sans serif. There are two main font families: serif and sans serif. There are lots of typographic technicalities we’ll have to pay attention to, including different types of fonts, spacing, alignment, and more.įirst, let’s talk about fonts. Typograhphic detailsĪs we're paying attention to detail in our layouts, typographic detail is one of the main areas we’ll want to focus on as we’re building a publication. There are two main areas we'll want to focus on: typographic details and alignment details. Paying attention to detail is critical when designing a publication, to ensure it looks its best.
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